From breakthrough
to bottom line
Bringing a Health Tech innovation to market is complex—funding, regulations, commercialization, and adoption can stall even the brightest ideas. My expertise is to bridge the gap between innovation and market success.
From Idea to Market Fit
Go-to-Market Strategy
I help health tech innovators design and execute go-to-market strategies—from identifying key use cases and stakeholders to launching pilots and scaling adoption.
Business Development & Partnerships
I’ve built strategic partnerships with GPOs, medtechs, and e-health leaders to accelerate adoption, access new markets, and create long-term commercial value.
Product & Corporate Communication
From product messaging to executive-level communication, I help teams translate clinical and technical value into stories that resonate with users, investors, and regulators.
Strategic Advisory & Fundraising Support
I support early-stage companies in building compelling funding narratives for grants, accelerators, and public-private partnerships.
Getting there is the hard part — I help you make it happen.
Case Studies
From Prototype to Compliance
Building a Medical Device QMS
Helped a EU-based medtech startup build a full QMS and prepare CE Marking documentation, delivering an ISO 13485–aligned roadmap and execution plan.
- Full QMS implementation
- CE Marking documentation
- Execution plan
- Aligned roadmap
Strategy for Hospital Adoption
Accelerating Market Access in Europe
Worked with a US-based health tech company to design a European go-to-market and pricing strategy, leading to early hospital adoption.
- Market access strategy
- Pricing model design
- Go-to-market plan
- Early hospital adoption
Evaluation & Value Recognition
Reimbursement Strategy for Remote Monitoring
Supported a CE-marked wearable in securing medico-economic evaluations and building a value dossier for HAS (French National Authority for Health).
- Medico-economic evaluation
- Value dossier preparation
- HAS submission support
Startup Funding Application
Communication for Funding Success
Helped teams prepare strategic messaging and applications for Bpifrance, Wilco, and EU-funded grant programs.
- Strategic messaging
- Funding applications
- EU grant support
Who is behind
Meet Guillaume Calmon
Guillaume Calmon helps health tech innovators navigate the path from concept to commercialization
With over 20 years of experience across medtech, digital health, and life sciences, he supports startups and scale-ups with strategy, market entry, and business development in France and Europe. Whether launching an AI-driven diagnostic or expanding a medtech footprint, Guillaume works alongside teams to ensure their innovation succeeds in the real world.
He is a member of the Healthcare Shapers network and accredited to “Crédit d’Impôt Recherche” by the French Ministry of Superior Education and Research (Ministère de l’Enseignement Supérieur et de la Recherche).
A bright idea only becomes an innovation when a customer is willing to pay for it.
Experience
B2B Bus Dev, Marketing, Communication
Led market entry, partnerships, and reimbursement strategies in Europe.
2024 – 2025
Global Director of Strategic Alliances
Managed business developers in
a telecom
group transitioning into healthcare via alliances.
2018 – 2021
Senior European Marketing Manager
International marketing for a portfolio
of medication management solutions.
2014 – 2017
Senior Global Product Marketing Manager
Introduced new product features and
achieved +11% market share growth
in a declining market.
2011 – 2014
MRI Clinical Research and Collaboration Manager
Managed collaborations with key opinion leaders, trained sales teams.
2004 – 2011
Principal Software Engineer
Led a team developing CT and MRI image analysis software, delivering multiple commercial releases.
1999 – 2004
Focus Areas
Launching a new health tech
product in Europe?
I help innovators turn prototypes into market-ready solutions – fast. From shaping your product strategy to structuring partnerships, I build clear, actionable go-to-market plans that deliver results.
Need to accelerate
commercial traction?
I work with teams to secure funding, engage strategic partners, and build scalable sales models that drive adoption and revenue.
Not sure how to position
your product?
I translate complex technology into compelling messaging and go-to-market strategy – tailored to buyers, clinicians, and investors.
Building in AI, software,
or digital health?
With experience across R&D, product marketing, and business development, I know how to connect your tech with the right decision-makers in a crowded space.
Contact
Got a question about how we can work together? Just send me a message.
Made by Olena Khadzhi